Privacy Policy
Castyn (“Castyn, “we”, “us” or “our”) is an advertising technology platform, headquartered in Toronto, Ontario, Canada. We are providing this website privacy policy (“Privacy Policy”) to inform you about how we collect, use, store, share and otherwise process your Personal Information when you visit our website https://www.castyn.com/ (the “Site”), interact with our marketing messages and emails, or engage with us about career opportunities via the Site. The Castyn technology allows our customers to buy ad space on websites, mobile apps, video players, and other devices. When ad space is bought or sold, our technology fulfills the transaction by delivering the ad to Internet users who visit that site, apps, or device. Generally, an Internet user’s computer or mobile device comes into contact with Castyn technology when a user views an ad delivered by our technology or clicks or taps on the ad to visit the advertiser’s website or app.
Please read this Privacy Policy carefully to understand our privacy practices and how we collect and treat your Personal Information collected through the Site and as further described herein. By using our Site, and otherwise accessing our products, solutions or services offered on this Site, you agree that you have read, understood, and are accepting of the privacy practices described in this policy. Our Privacy Policy may change from time to time. Please check our Privacy Policy periodically for updates. If you are a California resident, please refer to Section 2 (What information We Collect & How We Use It) of this Privacy Policy to view our notice at collection.
1. PRIVACY PRACTICES FOR OUR TECHNOLOGY
Advertising supports the free content and digital user experiences that we all love. Our goal is to make advertising more effective by helping our customers to display ads that may be of interest to you. We believe that relevant ads are more valuable to users than less relevant ads. More relevance also helps the services that depend on advertising because advertisers pay more for effective ads, which in turn leads to higher quality and richer consumer experiences.
2. WHAT INFORMATION WE COLLECT & HOW WE USE IT
WHAT INFORMATION WE COLLECT:
When you visit our Site, we and our third-party service providers may collect all or some of the following types of information for the purposes described below:
Personal Identifiers: We collect contact information through our technology from customers, vendors and distributors who wish to obtain information or support, or to obtain access to our platform. Contact information includes: first name, last name, email address, job title, name of the organization, country, state/region and phone numbers (cell and/or landline). This contact information is used by our sales, support and operations teams to contact our customers, vendors and distributors for the purpose of providing the requested information or support, communicate via email regarding our current and future offerings, and/or providing and receiving feedback on our Services.
Internet or Other Electronic Network Activity Information:
Site Tracking/Analytics: Like most organizations, we rely on automatic data collection technology to collect information such as your IP host address, Internet service provider, browser type, operating system and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, number of links you click, search terms, and other data. We use this information to provide you with our tailored online advertising campaigns and to analyze the use of and improve our Services.
We collect this information through the use of tracking technologies, such as first and third-party “cookies” and pixel tags as further discussed below:
Tracking Technologies: Some browsers offer you the ability to opt out of cookie-based and other online tracking, which may be considered a “sale” or “sharing” of your Personal Information. You can utilize such browsers that offers you this ability to communicate your privacy preferences to us when you visit our websites. We do not respond to do not track or other browser-based signals. You may also opt-out here from our use of Castyn cookies on your device. When you opt-out, we will place an opt-out cookie on your computer. This cookie tells us not to collect your information to tailor our online advertising campaigns. Please note that opt-out cookies are necessary to fulfill your opt-out requests. If you block, delete or restrict cookies in any way, your opt-out request will not work. Also, opt-out settings are specific to each browser or device, so you will need to set your opt-out preference for each one, and if you use a different computer or Internet browser, you will need to renew your opt-out choice. If you opt-out through this method, we will not use your Personal Information for our own marketing purposes.
For more information about our use of cookies, pixel tags and other tracking technologies, including how to refuse or opt-out of our use of cookies, pixel tags and other tracking technologies on your internet browser when you visit our Site, please see our Cookies Policy and/or visit our Cookies Preference Center.
Professional or employment-related information: If you are applying for a position of employment with our company, our business partners, affiliates, third-party service providers or us may collect information like your resume, employment history, and education information.
We may collect other information from you as otherwise provided in this Privacy Policy, at the point of collection or pursuant to your consent
We may sell or share the categories of Personal Information specified above, including:
Internet or other electronic network activity; and
Inferences drawn from any of the categories of information specified above.
For information about how to opt-out of sale or sharing of your Personal Information please see Section 11 (Important Notice for Residents in the United States).
HOW WE USE YOUR INFORMATION:
We describe in detail above the information we collect from consumers and the purposes for which we use this information, which includes the information we have collected in the twelve (12) months preceding the date that this Privacy Policy was last updated. Please see Section 12 (Data Retention) for more information about how long we may retain the categories of information we collect. Generally we may collect the categories of information described above to:
- To communicate with you (including responding to your inquires and sending marketing messages to you).
- To process your application for employment
- To administer and improve the Site (including analyzing usage trends and determining the effectiveness of our marketing efforts).
- For security and fraud prevention
- As otherwise necessary to comply with the law, protect our legal rights, or as otherwise communicated to you at the time of collection.
SOURCES OF PERSONAL INFORMATION:
The categories of sources from which we collect Personal Information are: (1) our website visitors, who visit our Site to learn more about our business and the services we provide, or to learn more about career opportunities with us, and (2) third parties who provide or sell data that helps our us with our marketing efforts. We have no actual knowledge that we sell Personal Information of children under 16 years of age.
3. HOW WE SHARE THE INFORMATION WE COLLECT
Our affiliates. We share information with our affiliated companies, i.e. companies within our corporate family, which are also subject to this policy.
Service Providers. Like many businesses, we hire other companies to perform certain business-related services. We disclose Personal Information to certain types of third-party companies, but only to the extent needed to enable them to provide such services. The types of companies that may receive Personal Information in support of our Services and their functions are: data analytics vendors, data hosting providers, optimization vendors, and document hosting and support services providers. All such third parties function as our agents, performing services at our instruction and on our behalf pursuant to contracts, which require they provide at least the same level of privacy protection required by this Privacy Policy and implemented by Castyn.
Advertising Partners. We share information with vendors and other third party advertising partners for analytics and advertising-related purposes. Personal Information received by these companies may also be subject to their privacy policies. These parties may act as our service providers, or in certain contexts, may independently decide how to process your information.
Business Transfers. In the event of a merger, dissolution or similar corporate event, or the sale of all or substantially all of our assets, we expect that the information that we have collected, would be transferred to the surviving entity in a merger or the acquiring entity. All such transfers shall be subject to our commitments with respect to the privacy and confidentiality of such information as set forth in this services privacy policy.
Disclosure to Public Authorities. We are required to disclose the information that we have collected in response to lawful requests by public authorities, including for meeting national security or law enforcement requirements. We may also disclose Personal Information to other third parties when compelled to do so by government authorities or required by law or regulation including, but not limited to, in response to court orders and subpoenas.
Administrative or Legal Process. We may disclose your information to third parties in order to protect the legal rights, safety, and security of Castyn, our corporate affiliates, subsidiaries, business partners, and the users of our Services. We may also disclose your information to respond to and resolve claims or complaints; prevent fraud or for risk, management purposes; and comply with or respond to law enforcement or legal process or a request for cooperation by a government or other entity, whether or not legally required.
Aggregate Information (De-Identified Data): Sometimes, we and/or our services providers aggregate or de-identify information so that it can no longer identify you, under applicable laws and regulations. We may share aggregated information, such as usage statistics, with advertisers, sponsors or other organizations. This helps us to better understand and represent our users, such as when we measure ad performance, create advertising interest-based segments or compile survey results. We will use and disclose this aggregated or de-identified information for any purpose, unless such use is prohibited by applicable law.
Other Parties with Your Consent: We may share information with third parties when you affirmatively consent to or direct such sharing.
4. HOW WE PROTECT YOUR PERSONAL INFORMATION
Castyn takes very seriously the security and privacy the Personal Information very it collects pursuant to this Privacy Policy. Accordingly, we will implement reasonable and appropriate security measures to protect your Personal Information from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in processing and the nature of such data, and comply with applicable laws and regulations. Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our website or through the Services. Any transmission of Personal Information is at your own risk and you understand that there are security and privacy limitations that are beyond our control.
5. CHILDREN
We do not knowingly collect any Personal Information from children under the age of 13 (or higher age where required by applicable law) through the platform. If you are under 13 (or higher age where required by applicable law), please do not give us any Personal Information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children never to provide Personal Information to us without their permission. If you have reason to believe that a child under the age of 13 (or higher age where applicable) has provided Personal Information to us, please contact us at [email protected], and we will act on your request as required by applicable laws. We do not knowingly sell Personal Information of children under 16 years of age.
6. LINKS TO EXTERNAL WEBSITES
The Castyn technology may contain links to third-party websites, content and services (“External Sites”). Where Castyn has relationships with such third parties, we use reasonable efforts to require our customers and partners to treat the Personal Information we share with them in accordance with applicable laws, the terms of any contracts we may have with them, and their own privacy policies, but otherwise we cannot control their use of this information. Where we have no such relationship, we are not responsible for the privacy policies of those External Sites or their use of Personal Information. You should check the applicable third party privacy policy and terms of use when visiting any External Sites, and before providing any Personal Information to such External Sites.
7. INTERACTIONS WITH SOCIAL MEDIA PLATFORMS
We may include applications on the Site from third-party social media platforms, which allow users to interact with and/or share content, or like our posts on these platforms. Your interaction with these third-party platforms normally allows them to collect some information about you through cookies or other tracking technologies they place on your device. In some instances, these platforms may place cookies on our Site that allow it to recognize you even when you do not interact with their program. Please visit these third-party platforms’ respective privacy policies to learn more about their data collection practices and your privacy rights and controls they make available to you when you interact with such platforms.
8. COMMUNICATION PREFERENCES AND ACCESS
You may choose to receive promotional emails, newsletters, and similar communications from us. You may opt out of receiving commercial emails from us by clicking on the opt-out or “unsubscribe” link included in the commercial emails, or text messages you receive. Your opt-out request will not apply to messages that you request or that are not commercial in nature. For example, we may contact you concerning any purchases you have made with us, even if you opt-out of receiving unsolicited commercial email messages.
9. IMPORTANT NOTICE TO ALL NON-U.S. RESIDENTS
Our computer servers that store Personal Information for our Site may be located in the U.S. If you are located outside of the U.S., please be aware that any information provided to us, including Personal Information, will be transferred from your country of origin to, and processed in, the U.S. We comply with all applicable laws to protect the security of data during international transfer, for instance by using European Commission standard contractual clauses and appropriate supplementary measures when a transfer is made to a third party country that is not considered adequate by the EU Commission or the UK.
We commit to cooperate with the panel established by the EU data protection authorities (DPAs) and the Swiss Federal Data Protection and Information Commissioner (FDPIC) to address any privacy-related complaints from you. If you do not receive timely acknowledgment of your privacy-related complaint from us, or if we have not addressed your complaint to your satisfaction, please contact the EU DPAs for more information or to file a complaint. The services of EU DPAs are provided at no cost to you.
10. IMPORTANT NOTICE FOR RESIDENTS IN THE EUROPEAN ECONOMIC AREA, UK AND SWITZERLAND
With regard to the General Data Protection Regulation (“GDPR”), Castyn’s role depends upon the personal data we collect and the circumstances under which we process it.
Where Castyn acts as a data processor, we do so for our customers and other companies that interact with our Services for our customers, all of whom are obligated to have a lawful basis for processing personal data, such as the consumer’s consent, in order to use any personal data within our system. For example, if a Castyn customer is using cookies collected on the customer’s website to retarget users with ads, the customer is obligated to have the proper consent for the use of cookies on the consumer’s devices and either consent or another lawful basis for the use of related data within Castyn’s system, and to respect opt-outs and the other obligations under the GDPR.
Where Castyn acts as a data controller, we collect and process personal data to provide and enhance our Services for our customers. For example, we use cookies to assist our customers to personalize the advertisements you are served and to compile anonymous, aggregated statistics that allow us to understand how people use the websites where our customers’ advertisements are served and react to these advertisements.
Lawful Basis for EU Data Processing
We process personal data in several ways, each with respect for the privacy rights of individuals. When we are acting either as the data controller or data processor for our customers, we rely on the following lawful bases for our processing:
Performance of contract. We need to collect and process personal data in order to deliver our Services as required by our contracts with our customers.
Legitimate business interests. We may use personal data for our legitimate business interests to administer our platforms, ensure the integrity of our transmission network, and to enforce our legal and contractual rights and obligations, for example, by analyzing data for signs of fraud.
Data subject consent. To the extent our we or our customers need to collect and share, or to allow us to facilitate the collection and sharing of, personal data to enable our Services, we or our customers may do so after providing necessary privacy notices and obtaining required consents.
EU/UK Privacy Rights
Residents of the UK and the EU have the right to request that we:
- Provide you information about how we use your Personal Information;
- Give you access to, and a copy of, your Personal Information we hold in our systems;
- Stop contacting you;
- Correct, update or delete your Personal Information in our records;
- Restrict how we use your Personal Information
- Stop using, and ensure that all of our service providers stop using, some or all of your Personal Information; and
- Lodge a complaint with your local data protection authority about our use of your Personal Information. A list of data protection authorities can be found here.
HOW TO EXERCISE YOUR RIGHTS:
To initiate any of these actions, please contact us at [email protected].
This section of our Privacy Policy applies to consumers who reside in California. Residents of California have certain rights with respect to collection, use and disclosure of your Personal Information. Residents of the United States have the right to:
Right to Access Information Regarding Personal Information. You have the right to request that we disclose to you the categories of Personal Information about you that we have collected or sold, the sources for such information, and our business purpose. These disclosures are in the preceding sections of this Privacy Policy. You may also request a copy of the specific pieces of Personal Information that we have collected from or about you. We may deliver the Personal Information to you electronically or by email at your option. If electronically, then we will deliver the information in a portable and readily usable format that allows you to transmit the information from one entity to another without hindrance.
Right to Deletion of Personal Information. You have the right to request that we delete Personal Information about you that we have collected from you. We will delete such Personal Information except where a legal exception applies. In cases where we do not delete your data as requested, we will notify you of the categories of data we did not delete and why.
Right to Correct Personal Information. If you believe that any of the information we store or maintain about you is incorrect, you may request that we correct that information. You may be required to provide documentation to verify the accuracy of the information in question.
Right to Opt-Out from “Sale” or “Share” of Personal Information. Our use of cookies and similar trackers on the Site may be considered a sale of Personal Information and our disclosure of information to our advertising partners may be considered a “share” of your Personal Information for cross-contextual advertising. You have the right at any time to direct us not to “sell” or ”share” your Personal Information.
You can exercise this opt-out right by clicking the “Do Not Sell or Share My Personal Information Link” located at the bottom of our Site. Note that the right to opt-out does not apply to our sharing of your Personal Information with service providers, who are parties we engage to perform a function on our behalf and are legally and contractually obligated to use the data only for that function.
Right to No Discrimination. We may not discriminate against you because of your exercise of any of the foregoing rights under the CCPA. Castyn does not discriminate in response to privacy rights requests from California consumers
California “Shine the Light” Law. Residents of California have the right to obtain certain information about the types of Personal Information that companies with whom they have an established business relationship (and that are not otherwise exempt) have shared with third parties for direct marketing purposes during the preceding calendar year, including the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. However, Castyn does not share the Personal Information collected in connection with this policy.
12. DATA RETENTION
We retain the information that is reasonably linkable to a device and collected for ad targeting and/or ad delivery and reporting only as long as is necessary for running advertising campaigns and for no longer than 13 months. We keep opt-out information for longer than this period so that we can continue to honor opt-out requests. Aggregated data, such as the results of advertising campaigns or the amount spent on different inventory sources, may be retained indefinitely provided that the data is not reasonably linkable to a device. Our cookie’s duration on your browser may exceed 13 months, but no data associated with that cookie will do so.
13. CHANGES TO OUR PRIVACY POLICY
We may revise this policy at any time. Any changes and/or updates to the policy will be updated directly on this page. We encourage you to visit this page periodically to review our Privacy Policy so that you will always know what information we gather and how we may use that information.
14. CONTACTING US
Should you have any questions in regards to this policy or Castyn’s privacy practices, please contact us at the following email and we will be more than happy to clarify and assist you in any way possible: [email protected].
