Increased relevance:
By targeting industry-specific inventory and audiences, you ensure that your advertisements reach consumers who are genuinely interested in your products or services. This increases the likelihood of engagement and value.
One impression
is all you need
An industry innovation that makes your brand evolve
About Castyn
Our solution is designed to flawlessly integrate into a comprehensive marketing strategy, placing a strong emphasis on creating impactful brand awareness. By leveraging our industry-specific programmatic solution, we help clients target the right audiences with precision and efficiency.
This targeted approach ensures that your advertising messages resonate with the most relevant consumers, significantly boosting brand recognition and recall.
Industry Focused
We have carefully assembled a selection of partners within the programmatic landscape to guarantee that our clients have access to the necessary technology, scope, inventory and data for achieving success. By incorporating industry-specific inventory, audiences, and best practices into your programmatic advertising efforts, Castyn helps you maximize the effectiveness of your campaigns and drive measurable results.
Industry
Commerce
Industry
Wealth
Industry
Home Improvement
Industry
Health
Industry
Education
Deeper consumer insights:
Focusing on industry-specific audiences enables you to gather more accurate and detailed data about your target consumers, which can be used to further refine and improve your marketing strategies.
Improved brand perception:
Aligning your advertisements with industry-specific content helps establish your brand as a credible and knowledgeable player in your target market, enhancing your brand image and reputation.
Greater personalization:
Industry-specific best practices often involve tailoring ad creatives and messaging to the unique preferences and pain points of your target audience, leading to more personalized and impactful advertising.
Streamlined campaign management:
Utilizing best practices for each industry simplifies the process of managing and optimizing campaigns, as these proven strategies are designed to work effectively within their respective sectors.
Better compliance:
Understanding and adhering to industry-specific regulations and guidelines helps ensure your advertising campaigns remain compliant, avoiding potential penalties or negative publicity.
Enhanced competitiveness:
Leveraging industry-specific expertise and insights gives you an edge over competitors who may be employing generic advertising strategies. This helps your brand stand out and gain a larger share of your target market.
Scalability and Growth:
As your knowledge of your audience deepens and your advertising strategies become more refined, you'll be better equipped to expand your campaigns, reach a broader audience, and foster business growth.
Key features
Castyn aims to transform programmatic advertising with an industry-focused approach, providing advertisers with targeted tools, data, and insights for successful campaigns. Prioritizing sector-specific needs and leveraging expertise, we strive to be the preferred DSP for businesses seeking advertising impact and long-term growth.
Industry Data:
Castyn provides an extensive array of unique audience segments, encompassing first-party integrations as well as viewability assessment.
Custom Optimization:
Limitless ways to optimize bids and campaigns based on critereas unique to your goals, including industry best practices, bid modifiers and bid models.
Holistic Approach:
Tailored consumer journey approach that integrates seamlessly with the advertiser's overall marketing efforts.
Our values
Customer-Centricity:
Dedicated to understanding and addressing the unique needs of each client, always prioritizing their success.
Innovation:
Continuously strive to improve and evolve our programmatic offer, staying ahead of industry trends and offering cutting-edge solutions.
Industry Expertise:
Maintain a deep knowledge of the industries we serve, ensuring our team is equipped with the necessary skills and insights to offer tailored solutions.
Collaboration:
Foster a collaborative environment, both internally and with external partners, to develop comprehensive and effective strategies for our clients.
Transparency:
With a direct access to the reporting dashboard, we offer our clients a comprehensive view of budgets, performance and metrics.
They trust us
